Brainful
A company X in the edutech industry is overhauling its educational platform. The company has experienced a decline in revenue over the past year, and research shows that users are unhappy with the platform's appearance, usability, and loading speed. The company is hoping that the overhaul will improve these areas and attract new users.
Role
Lead UI/UX Designer
Time
Aug 7, 2022
Project type
Case Study
This project was made during my 6th semester of university in Indepent Study of Merdeka Belajar Kampus Merdeka program by Kemendikbud.
On this project, i was chosen to be the group leader to help others and maintain the project to run in one path with same vision.
We were given a case study about X company that want to do big redesign with their education platform.
Problem(s)
The main challenge
Users are not happy about the interface
The platform is too complicated to use.
The loading is taking so much time.
User is hard to find their motivation
Solution(s)
The proposed solution
Combining blue and white to make it fresh and minimal
By using minimal color, the interface will look more fresh and not confusing.
Make a simple flow to reduce action
Less is more. Human loves simple things, so we want to make a simple education app but useful.
Create a gamification to gain user's motivation
We provide a daily challenge to gain motivation, when they can solve each challenge, they get points that can be used to buy classes on the app.
Only my design scope is shown (all image in this project).
